Nacelle, a Los Angeles-based e-commerce startup, has secured $50 million in Series B funding to continue disrupting the online shopping market.
The funding round was led by Tiger Global Management, bringing the total funding raised by the startup since its founding in 2019 to $72.8 million. Nacelle had raised $18 million back in January in a Series A round funded by Inovia Capital. Steve Kramer, board member and former EVP of Hybris, referred to Nacelle’s potential by stating:
“Nacelle is poised to meet the demand it’s getting from customers on a wide variety of platforms and to continue to set the bar for the composable future. Even the most innovative Heads of Commerce and CTOs don’t want to walk away from their tech-stack entirely. Nacelle provides a low-risk path to headless commerce adoption while enabling speed, scale, and flexibility.”
The funding will be used by the startup to accelerate its go-to-market strategy, as well as expand its customer success, partner relations, and product development teams. Nocelle is also planning to further expands its solutions to merchants in different ecosystems and tech stacks, adjusting to their distinct business needs. Brian Andersen, CEO & Founder of Nacelle, referred to the startup’s mission by stating:
”Brands are turning to headless commerce to accelerate their pace of innovation and create unique and compelling online shopping experiences. Yet we’ve seen even the most creative combination of content and commerce get bogged down with slow-loading storefronts, long development cycles, and spaghetti code implementations. Smart commerce leaders are getting ahead of the headless wave by focusing on performance, developer productivity, and simplifying the adoption of best-of-breed, modern technology.”
The e-commerce startup offers a unique infrastructure that provides out-of-the-box integrations with the most popular commerce platforms, offering high performance, low risk, and high levels of flexibility.
With experts predicting that 50% of new commerce capabilities will depend on API-centric SaaS services by 2023, Nacelle believes it is uniquely positioned to capitalize on the increasing demand due to its relevance in the industry.